Marketing in the fashion industry today has largely become centered around social influence. More specifically, utilizing social media influencers has become a key way for… Read More »Fashion Marketing: Buyer Psychology and the Topic of Social Influence
In buyer psychology, perceptual selection refers to the process of consumers filtering and focusing on specific stimuli that they encounter in an overwhelming amount of… Read More »Fashion Marketing: Perceptual Selection
The Elaboration Likelihood model was developed as a theory about persuasive communication that has two routes and is based on customer’s personal relevancy to the… Read More »Fashion Marketing: The Use of the Elaboration Likelihood Model
Having a depth of knowledge and understanding of the buyer decision process is crucial for a retailer like Zara, in order to effectively tailor their… Read More »Fashion Marketing: Why Understanding the Buyer Decision Process is Crucial for a Retailer Like Zara
I’ve been working in marketing for 3 years now and have completed higher education degrees in marketing. With that being said, I’ve learned through these… Read More »How to Design a Research Study for a Brand Like Anthropologie
