The Art of Social Media and Influencer Marketing: How is it affecting the Fashion Industry and Trend Cycles?
“While an influencer can sway collective consumer opinions in a matter of hours or even minutes, fashion brands must live by the reality that supply chain constraints limit the speed in which they can react to what may or may not be a sustained trend. What can fashion brand marketers do? The same thing they always have. Fashion brands employ trendsetting influencers to promote the styles that are at or near the end of the supply chain pipeline so that social media trends match the product availability they rely on to generate revenues.”
-Anthony Miyazaki, Brand Strategist & Marketing Expert
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